What you will learn
By completing this programme you will:
- understand the fundamental concepts and quantitative analytical methods to think critically about data and the data analytics performed by or presented to Your team
- practice the most common analytical methods and techniques in various industries and sectors to develop data-driven insights and support your business decisions
- feel empowered to identify and evaluate opportunities for creating value for your organisation
- explore the strategies and challenges of implementing analytical approaches within your organisation.
About this programme
Making data-driven decisions is no longer optional - it’s essential. As the volume and variety of available data continue to grow, business analytics is emerging as an vital capability for organisations of all types and sizes. Applied in functions ranging from operations and marketing to finance and strategic planning, those that effectively harness analytics turn data into strategic insights, leading to improved business decisions. The ability to analyse and derive actionable insights from data it is what sets successful businesses apart.
In this comprehensive six-week Business Analytics (Online) programme you will develop a robust foundation in business analytics, empowering you to identify and evaluate opportunities more efficiently, enhance your predictive accuracy and generate tangible value for your business. It will guide you through the foundational concepts of predictive and prescriptive analytics, including how to predict outcomes and use analytics for decision-making. It aims to equip you with the skills needed to turn complex data into strategic advantages. By the end of the programme, you will confidently apply advanced analytical techniques to real-world scenarios, transforming raw data into powerful business decisions.
It should be noted that the learning materials and access to the live sessions are not available on the ACCA Learning platform, but directly from Columbia Business School Executive Education.
Key information
- This programme is hosted on the Columbia Business School Executive Education learning platform and starts on 14 September 2026.
- You will be subject to CBSEE privacy policy once you purchase and register for the programme.
- Seven week programme, made up of six modules
- Getting Started
- Module 1: Introduction to Business Analytics; Pricing Analytics
- Module 2: Recommendation Analytics; From Analytics to Value
- Module 3: Financial Analytics and Skill vs. Luck: Sports Analytics
- Module 4: Testing Analytics in Retail; Simulation Analytics
- Module 5: Optimisation Analytics and Efficient Frontiers The Analytics Lifecycle
- Module 6: Analytics and Fairness
- Conclusion
- An optional Python module is available for participants familiar with the language.
- The programme’s robust content is organised into bite-sized lecture videos with case studies from varying industries, self-assessments, peer learning, and virtual office hours. The estimated time commitment per week is four - six hours.
- Complete the programme to gain your certificate from Columbia Business School Executive Education.
- This programme is designed for mid-to senior-level professionals; managers and team leaders; and business professionals and entrepreneurs.
